International retailing module enabled Eliana to choose her own brand, which was Innocent smoothies. With this she was required to introduce an internationalisation strategy, with a specific focus on market entry methods.

 

The outcome for international retailing was to justify an internationalisation strategy within a business plan for Innocent smoothies. The business plan required contextual issues surrounding internationalisation which were cultural proximity, push and pull factors and the different stages of internationalisation. ​

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Analysed research communicated that because of improvement in the Portuguese economy, consumers were able to gain back their confidence in spending more on higher quality and healthier products. 

 

Previous reports have stated that food and beverage companies will offer more products that are better tailored to suit specific needs of older consumers. Although this expansion into Portugal will include the same product range as the home market, a new range of super fruit smoothies with anti-aging properties will be launched intended for older consumers. 

 

The chosen market entry into Portugal will be a concession into the Continente hypermarket in one of the largest shopping centres in Lisbon, Colombo. Depending on the success this may lead into expanding to other hypermarkets and supermarkets around the city and then country.

 

This was the final module in second year preparing me with the following skills: researching, critical thinking, developing academic writing and referencing knowledge.